The short answer is yes. But there is a lot of things that people don’t understand about when and how to use images for SEO purposes.
Most search engine optimization strategies are different from one agency to the next. The way images are used for SEO is probably #1 on the list. It separates the “good” from the “experts”.
When your website is set up, it is likely set up with images. Maybe an image of you or your law firm or an image of your clients. Regardless of how the image appears on the outside, there is an untapped goldmine sitting behind the scenes that many online marketing agencies are not aware of.
If you have worked with an agency in the past, they have likely mentioned a few terms to you, one being “ALT tags” for your images. While these tags are an important factor when it comes to the on-page SEO of your website, there is a very important strategy that is many times not mentioned simply due to the agency not being aware of it, or not knowing how to use it.
More times than not, a law firm is targeting local keywords for their business. In other words, if you are looking to rank for “personal injury attorney”, if SEO is done the right way, your website will appear in the local organic search results for “City + Personal Injury Attorney”.
So What Does an Image Have to Do With My Location?
It’s called geo-tagging and this is where most SEO’s either get it wrong or don’t get it at all. If you look at the image to the left, it appears to be just a picture on our website. In reality, there are many factors that you cannot see that are helping our website to rank for law firm SEO in Cleveland Ohio (in addition to just ranking for the keywords without city).
This is not a one-and-done strategy to ranking. In fact, there is no strategy that will rank your website on it’s own. SEO requires deep knowledge of the search engines, and how they determine what websites are going to be placed on the first page.
It’s Not Just About On-Page Images
Almost every website you visit probably has at least a few images on their site. Many of those websites, if SEO has been performed, also have backlinks coming back to their website. This is one of the oldest SEO strategies, and if best practices are used to obtain them, they are still the number one ranking factor for any website.
We just mentioned that most sites have images, right? What if you could get your images on “other peoples websites”? Now, there are 2 sites with a geo-tagged images targeting YOUR BUSINESS and YOUR LOCATION and YOUR KEYWORDS. Why stop with 2? Why not get your images on as many other websites as possible after you have correctly optimized them for your business and location?
This strategy will give you an unfair advantage over your competitors. Add this to your arsenal of SEO tactics, and you will be on your way to page 1 rankings.